Do you want your company or church or non profit to be we;ll liked and admired? On a more general basis, is it important for the public to admire and respect God's people and institutions? How is the current scandal about the Roman Catholic Church in Europe affecting all Christian groups? Does it really matter?
The Decker Blog covers questions such as this and tries to help people do a better job of communicating their values and goals. I enjoy reading this blog and generally find it interesting and helpful.
Their current blog covers a recent survey on the top ten most admired companies in the world. The survey also revealed the lowest most admired companies. Ouch! I hope I am not on that list. Unfortunately, Delta Airlines was.