The buzz among Brand and Product Researchers is simple. When they ask parents what they want for their kids the answers have changed dramatically over the past decade.
The "Soccer Moms" answered by saying things like, "I want my kids to get a good education from a good school and get a good job." That has now changed.
When researchers ask moms now they say, "I want my kids to be good and do good things."
Question: "Can you give me an example?"
Answer: "Sure, take care of the environment. Recycle and use less energy."
Question: "So, be 'Green'".
Answer: "Yes, being green is important but that is just one part of being good people. I want my kids to be kind and helpful to other people."
Christians have largely won the battle for goodness and kindness but it is now separated from any religion and made into a universal character trait. This is why it is so important for Christians to be kind when we disagree with others. And, it is important to be "Green" as Christians. If we are not concerned about the environment we will not get any kind of hearing on other issues.
I do not mean become fanatics but sensitive to green issues. As God told Adam and Eve in Genesis, He is telling us to "Serve and care for creation."
What do you think?
2 comments:
As a Franciscan and one who has taken vows to care for and protect the integrity of creation, I believe environmental concerns has been, for too long, divorced from faith. When New Age doctrines came to the fore, and were somehow woven into the "fiber" of being "green" we threw the baby out with the bath water.
Is the charge given humankind in Genesis to be discounted? Should we not take seriously the responsibility of leaving the earth a little better place for our kids? If that is not the obligation of the Christian, then WHO'S obligation is it?
Great insight, Gary. Oh that being "green" would become a universal character trait as well as kindness and goodness!
Paula, Keep preaching "Brother Sun Sister Moon" to the people. Just look at Iowa and Illinois to see what happens when the crops are destroyed.
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