Tuesday, February 26, 2008

Can Ministries Learn from Starbucks?


Many churches are losing customers. Go to the Pew Research noted in an earlier post and see. But, what can ministry leaders do? Well, maybe we can learn from Starbucks.

SEATTLE - Starbucks is shutting its doors for three hours Tuesday night, the latest drastic step in a company wide bid to improve its sagging fortunes.
The shutdown is one of several big moves spearheaded by Chairman and Chief Executive Howard Schultz, who recently took back the reins of the company amid concerns that it was losing its edge and facing increased competition from the likes of McDonald's and Dunkin' Donuts.
Schultz has said the shutdown, which begins at 5:30 p.m. local time, is a way to energize its 135,000 employees and provide some barista re-education in the "art of espresso" at its 7,100 U.S. locations.
Many churches are "losing their edge" to new churches. What can they do?

1. Attack the successful churches. Preach against the growing churches and tell your people they are from the devil. This is happening with great regularly to Joel Osteen, Rick Warren and Bill Hybels.

2. Beat your members that are loyal. Those who have left are gone so you can't beat them so whip the people who have endured. "When you are riding a dead horse, get a bigger whip."

3. Fire the Pastor. Maybe if the dead hose has a better jockey he will run faster.

4. Play hip hop on Sunday morning. We all know that "Contemporary Music" will heal all wounds.

5. What do you propose?

2 comments:

KiddDoc said...

You forgot to suggest serving bad coffee in the church. If church coffee tastes like diesel fuel, then at least Starbucks has a chance.

Gary Sweeten said...

I sincerely apologise for leaving good coffee off the list. I love good coffee. As one wag said, "At Starbucks, one of the most successful chains in history, you can order your drink over 700 different ways. In the church, if drinks are provided at all, it will be their way and that means it is instant and awful."

How can the church, which began as a table fellowship in homes, now see eating and drinking in the holy places as being wrong?

Thanks for the great suggestion.